What is your brand?

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Being an avid networker, I meet new people all the time. For example, in the past few weeks, I met a woman who is looking to change a career direction but is not sure about what would be the best fit for her and how to get there in France. Another woman told me that she felt fed up working for a low salary and is pondering if she should launch her own small business. I also met a manager who had been asking for promotion for the longest time. The fourth person, an expat artist, was struggling to connect with right people in the art world… Those four people had different challenges yet they shared one thing: none of them was clear […] Read more »

On the Power of Story-Telling

Credit:www.complicite.org

Last week during my trip to London, I was reminded of the incredible power of story-telling when I saw was The Encounter by Simon McBurney and his Complicite group. It was a transporting show and the story-telling in its most imaginative form. For days afterwards, I kept on thinking of its multi-dimensional plot set deep in the Amazonian rainforest. That’s what a well-told story does to us: leaves us a little more enlightened, mind-blown, bewildered, reflecting and pondering, and in awe of what we heard. Business leaders and companies understood the power of story-telling long time ago and use it effectively to advance their goals. For instance, some of the ways you can use story-telling as […] Read more »

Six myths and excuses that keep you stuck in a dead-end job

Burned out. Stressed. Bored. Frustrated. Angry. Resentful. These are the words my clients use to describe their current job situation. Do any of them ring a bell? One of my clients, Marie, 38, was full of regret about the time she spent with a renowned international consultancy firm. “Those years were a total waste,” she says today. Marie knew straightaway that she did not fit in with the company culture. Her views on what’s important in life clashed heavily with the company’s values. Despite that, Marie stayed there for five long years, putting up with a heavy workload and frequent […] Read more »

LinkedIn: 12 Tips to Optimize Your Profile to Find New Jobs & Customers

You can no longer ignore LinkedIn. It is the Number One social networking site for professionals looking for new opportunities. With one user being added every single second, LinkedIn has been growing exponentially and has now reached 300 million members across 200 countries. Having a LinkedIn profile is not enough. With more people and businesses adding their profiles every day,the challenge is how to be at the top of searches done daily by headhunters, HR directors, employers and prospective clients. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others. Therefore the businesses and people who have optimized their accounts correctly have an advantage […] Read more »

Do you have an elevator pitch?

Whether you’re looking for a job, run your own business, or want to find new – better paid and with more challenge – opportunities, you need to have a well-crafted elevator pitch. What is an elevator pitch?  It is a short 30-second to 2 minute long preplanned statement that you use in response to the question “What do you do?”   It needs to answer the questions “Who I am? What I do? What I am looking for?”  Ideally, it also makes it clear why you are the best candidate.  You want to be able to deliver your pitch anywhere […] Read more »

Personal Value Proposition and why it matters

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Your Personal Value Proposition – or PVP – is at the heart of your career strategy.  It is the foundation for everything in a job search and career progression – getting promoted, targeting potential employers, attracting the assistance of others, and explaining why you are the one to choose. It shows right employers why they should hire you, not someone else. Showcased in your CV, LinkedIn profile, elevator pitch, it is a powerful tool that attracts headhunters, HR directors and alike, and helps you attract new opportunities. So, how do you develop a powerful PVP? Amanda, a PR and communications […] Read more »

The real reason you haven’t landed your “ideal” job yet

Deteriorating economies and a constantly rising unemployment rate across Europe are having huge ramifications for job-seekers. Those circumstances require individuals to take a fresh approach to their job search. According to an HR director of one of the Global 500 companies: “The game has changed : now, more than ever, job seekers need to turn their mindset from looking for ‘openings’ to looking for ‘opportunities’. Opportunities are born out of crisis and chaos, and exist even in the worst economy.” In my observation though, most job-seekers tend to concentrate a lot on the mechanics of the job search: polishing off their […] Read more »

Does your CV pass the 30-second test?

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Do you know that employers and recruiters spend less than 30 seconds to scan your resume and determine whether you have what it takes to move to the next hiring stage? You may be a great candidate but your resume may not reflect that. So how do you grab their attention in 30 seconds?  Take the 30 second resume test: Step 1:  Take the Position ad and highlight 5-8 key skill requirements Step 2:  Fold the first page of your resume in half Step 3. Set the clock to 30 seconds and count how many key skill requirements and accomplishments […] Read more »