What is your brand?

Being an avid networker, I meet new people all the time. For example, in the past few weeks, I met a woman who is looking to change a career direction but is not sure about what would be the best fit for her and how to get there in France. Another woman told me that she felt fed up working for a low salary and is pondering if she should launch her own small business. I also met a manager who had been asking for promotion for the longest time. The fourth person, an expat artist, was struggling to connect with right people in the art world… Those four people had different challenges yet they shared one thing: none of them was clear […] Read more »

LinkedIn got it wrong, or when is your next work anniversary?

LinkedIn is an amazing social media tool if you know how to use it to your advantage, to find dream jobs and clients and to network. I absolutely love it. Yet LinkedIn got one detail wrong. On its home page, it features the box «Ways to Keep in Touch». The one that invites you to «Like» or to comment «Congrats!» to those of your contacts who have just changed jobs and those celebrating their work anniversaries. The problem is that the fastest growing professional social media tool does not distinguish between those who mark the 2nd or 4th anniversary and those who’ve been […] Read more »

On the Power of Story-Telling

Last week during my trip to London, I was reminded of the incredible power of story-telling when I saw was The Encounter by Simon McBurney and his Complicite group. It was a transporting show and the story-telling in its most imaginative form. For days afterwards, I kept on thinking of its multi-dimensional plot set deep in the Amazonian rainforest. That’s what a well-told story does to us: leaves us a little more enlightened, mind-blown, bewildered, reflecting and pondering, and in awe of what we heard. Business leaders and companies understood the power of story-telling long time ago and use it effectively to advance their goals. For instance, some of the ways you can use story-telling as […] Read more »

LinkedIn: 12 Tips to Optimize Your Profile to Find New Jobs & Customers

You can no longer ignore LinkedIn. It is the Number One social networking site for professionals looking for new opportunities. With one user being added every single second, LinkedIn has been growing exponentially and has now reached 300 million members across 200 countries. Having a LinkedIn profile is not enough. With more people and businesses adding their profiles every day,the challenge is how to be at the top of searches done daily by headhunters, HR directors, employers and prospective clients. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others. Therefore the businesses and people who have optimized their accounts correctly have an advantage […] Read more »