On the Power of Story-Telling

Credit:www.complicite.org

Last week during my trip to London, I was reminded of the incredible power of story-telling when I saw was The Encounter by Simon McBurney and his Complicite group. It was a transporting show and the story-telling in its most imaginative form. For days afterwards, I kept on thinking of its multi-dimensional plot set deep in the Amazonian rainforest. That’s what a well-told story does to us: leaves us a little more enlightened, mind-blown, bewildered, reflecting and pondering, and in awe of what we heard. Business leaders and companies understood the power of story-telling long time ago and use it effectively to advance their goals. For instance, some of the ways you can use story-telling as […] Read more »